Marketing / Product Management

 - Active product portfolio management by profitability, costs, market demands etc.

 - Differentiation between commodities and specialties and respective sales and marketing tools

 - Optimization of production steering processes, raw material spend plus focus on high profitable businesses

 - Production planning/steering and sales planning together with production, supply chain, purchasing

 - Product portfolio extension by new business development via R&D, purchasing

 - Generation and implementation of marketing concepts

 - Define product market strategy

 - Market survey on raw materials / ingredients

 - Market and competitive analysis

 - Market trends and developments: ingredients, applications, business areas

 - Optimization of current business teams

 - Support on connecting the dots: Marketing, product management, purchasing, sales

 - Market entry support for suppliers from abroad to enter the European market

 - Selection of exhibitions, fairs and events to join

 - ...